Case study
Bezrealitky: lower PPC costs, higher organic traffic and more registrations.
Bezrealitky needed to reduce annual PPC costs, grow organic traffic and improve UX on its real estate portal.
- 650 000
- monthly visitors through SEO
- +30%
- growth in organic traffic
- 30 000 €
- annual PPC campaign savings
- +22%
- growth in new user registrations
Client overview
The need for a stronger acquisition system.
Founded in 2007, Bezrealitky grew into the largest real estate portal without estate agents, covering more than 20% of the market. Its transparent and simple model connects property owners directly with buyers or tenants, avoiding traditional intermediaries. Since 2019 the portal has expanded to Slovakia and plans further market entry, while its platform handles one fifth of real estate transactions in Czechia.
Challenge + goals
Challenge
Although Bezrealitky had achieved strong success in Czechia, it needed to refine online marketing to improve operating efficiency and expand market reach. The main challenges were reducing advertising costs and increasing website traffic in both Czechia and Slovakia.
- Cut yearly PPC costs significantly while maintaining ad performance.
- Grow monthly website traffic to more than 650,000 visitors through SEO improvements.
- Improve the portal UX to support direct interaction between property owners and interested buyers or tenants.
Pain points
Where digital communication was hitting limits.
01
Inefficient PPC
High PPC spend with insufficient return on investment.
02
New SEO strategy
Underperforming SEO limited online visibility.
03
New UX
The platform needed a more intuitive interface for direct communication and transactions.
Solutions and delivery
SEO, PPC and UX in one performance system.
We introduced a two-part approach focused on PPC optimization and SEO improvements.
PPC optimization
We rebuilt the PPC strategy by refining audiences, optimizing ad placements and improving bidding. Annual ad costs dropped by more than 30,000 EUR without reducing reach or campaign effectiveness.
SEO improvement
Our team ran a full SEO audit and optimization plan to improve organic visibility and traffic. By targeting valuable keywords and improving content relevance, we achieved a significant increase in monthly visitors.
UX improvement
We redesigned key website elements to make the portal easier to use and help users manage property listings and enquiries more efficiently.
Growth
Measurable impact across costs, traffic and sign-ups.
- 650 000
- monthly visitors through SEO
- +30%
- growth in organic traffic
- 30 000 €
- annual PPC campaign savings
- +22%
- growth in new user registrations
Patrik brings together a remarkable mix of curiosity and marketing expertise. In recent years, our professional paths crossed in a pioneering real estate start-up in Slovakia. I found myself in the client role, which proved extremely useful. His strategic guidance and skilful coordination were key to moving our brand forward.
Key findings
- Improved PPC strategies saved more than 30,000 EUR per year and optimized the marketing budget.
- SEO increased monthly traffic to more than 650,000 visitors and strengthened market penetration.
- Better website usability supported more user interaction and helped Bezrealitky simplify real estate sales and rentals.
Conclusion
Strategic online marketing optimized Bezrealitky operating costs and significantly increased traffic and user engagement. This allowed the portal to keep growing and strengthen its position in current and future markets.
Facing a similar challenge?
We will review your acquisition setup and suggest a mix that makes sense for both economics and brand.